Meet Our Team


Bill Rieth, President/CEO

William (Bill) Rieth has been President/CEO of Crossroads United Way, serving Elkhart, LaGrange & Noble Counties since 2011. Prior to joining United Way, Bill served as Coordinator for World Partners Immigrant Ministries and the Administrative Pastor for Grace Missionary Church.  Bill has more than 25 years of experience as a director, developer, promoter, recruiter, public speaker, teacher and counselor.  Bill received his BA in Zoology and Gerontology from Miami University, Oxford, Ohio.  Bill has a Masters of Divinity degree in Leadership, Multicultural Work, and Communications from Trinity Evangelical Divinity School, Deerfield, IL.

Bill is very involved in his community.  He is President of the Goshen Community Schools Foundation, Board Member of the Elkhart River Restoration Association, President of Goshen Community Center Inc., Committee Chairman and Assistant Scoutmaster for Boy Scout Troop 5 and an active member of his church.  He is also keenly involved in mentoring young people.

Bill lives in Goshen with his wife Karla.  They have four children and one lazy dog.


Angie Hoogenboom, Executive Director of Finance and Human Resources

Angie joined United Way in May 2018. She was born in Decatur, Indiana and lived a short time in Bowling Green, Kentucky. She has been a resident of Elkhart County since the age of six. She graduated from Elkhart Memorial High School in 1990 and began her career in the banking and finance industry. 

She has volunteered with the Cares Mentoring program at Hawthorne Elementary. She has also assisted in raising money and awareness for breast cancer and diabetes with a previous employer. 

Angie’s role with United Way includes processing payables, receivables, preparing for annual audits by keeping accurate and detailed records, preparing monthly statements and serving as a record keeper for the staff. 

Angie and her husband Brice live in Goshen with their two Yorkies, Chase and Cassie.  Her son Tony resides in Illinois and is working on his certification as a Maintenance Engineer.  In the winter you can find Angie and Brice hitting the trails on their snowmobiles and in the summer relaxing by the pool, working in the garden or starting a project around the house.


Jennifer Haney, Regional Development Coordinator, focusing on Elkhart County

Jennifer joined Crossroads United Way in the spring of 2021 after serving nearly 18 years at Goshen Health. Jennifer has two bachelor’s degrees from Purdue University in Dietetics and Nutrition, Fitness and Health. The majority of Jennifer’s career she has worked to serve the community in several different roles. Her roles centered around overall community wellness, safety, education, and volunteer engagement. Her passion is community engagement and connecting with people to help with the betterment of their welfare.
As the Regional Development Coordinator, Jennifer builds and develops relationships in the community to aid in the ultimate impact that United Way has on the residents that we serve. 
Jennifer loves spending time with her family, her husband Brad and their sons Reid and Evan. She enjoys watching the boys swim – in what seems like every single weekend! They are all having fun with their new golden retriever puppy, Ellie. She’s a joy to the family, a stinker, but definitely a joy. 


Jessica Elam, Regional Development Coordinator, focusing on Elkhart County

Jes joined Crossroads United Way in August 2021. She was born in central Indiana but has lived here in Michiana for the last 28 years. She has a degree in Hospitality Administration with a concentration in Baking and Pastry. She worked many years in the wedding industry as a Certified Pastry Chef and most recently in Ophthalmology where she was a Certified Ophthalmologist Assistant and worked as a Counselor for surgeries, services and product lines on the Business Development team. She is also currently working toward obtaining her real estate license in the fall. She is excited for her new role at Crossroads United Way because she has always enjoyed networking as well as forming and cultivating relationships to fulfill the needs of those around her. 
As the Regional Development Coordinator, Jes builds and develops relationships in the community to aid in the impact of Crossroads United Way.   
Jes has a 2-year-old daughter named Quinn. Q’s sweet face, attitude and sense of humor keep Jes on her toes. Jes loves fall weather, Diet Dr. Pepper, brewing her own iced coffee and cooking. In her spare time she enjoys friends and family, her hammock, trying out new restaurants and planning out her next travel adventure!


Denise Landers, Regional Development Coordinator, focusing on LaGrange & Noble Counties

Denise joined Crossroads United Way August 2021 after a 30+ year career in Healthcare.  She received her BS in Business Administration and Marketing from Indiana Institute of Technology and later earned her MS in Human Services and Gerontology from Kansas State University.  Denise started her career in long term healthcare in high school, working at Miller’s Merry Manor in LaGrange, Indiana.  From those days of working in the dietary department, Denise went on to become a Marketing Director for senior communities in Indiana, New Mexico and Ohio.  Denise returned to Indiana in 2010 as a Regional Operations Director, working with seniors in need of behavioral health services. She directed programs in Indiana, North and South Dakota, Idaho, Minnesota, Kentucky and Tennessee.  

Denise has been a volunteer with the Alzheimer’s Association for 24 years. She has facilitated support groups, helped raise funds and presented programs on behalf of the association in several states.  Today she facilitates a caregiver support group in Topeka, Indiana and presents programs in the northern counties of Indiana.

Denise and her husband Jack reside on Pretty Lake, just north of Kendallville.  They have adult children in the area, but currently live with a vivacious dog named Chloe and a lazy cat named Hank.  You will usually find them enjoying the lake, cooking, traveling, working on home improvement projects or spoiling the grandchildren whenever possible.  


Julie Poertner, Community Impact Grants Coordinator

Julie joined our team in October 2021.  She was born and raised in Elkhart graduating from Concord High School.  She attended Ball State University and earned a B.S. in Social Work.  Julie has spent her career assisting people with daily needs or referring them to where their needs can be met.  She believes in hard work and supporting individuals and families (ALICE families) who are working but struggle at times and fall short for all kinds of reasons but not from lack of effort.  “We all go through hardships; my prayer is that when the hardships hit our community members, they know they are not alone.”

As Community Impact Grants Coordinator, Julie manages all aspects of Crossroads United Way's grant processes.

Julie lives in Elkhart with her rescued poodle, Daisy.  She has two sons; Jared who lives with his fiancé Alyssa and my granddaughter Elliot in Crown Point and Bradley who lives in Chicago.  Aside from spending time with them my favorite place to be is on my brother’s boat on lake Coeur d’ Alene in Idaho – such a beautiful place.  When Julie’s not working or with family she enjoys reading and gardening.

Jill Yoder, Volunteer Engagement Coordinator

Jill joined Crossroads United Way in Spring 2021 after spending 12 years at Elkhart Public Library, serving as their Community Engagement Coordinator. She recently graduated from WGU Indiana with a bachelor’s degree in Business Management and is a proud WGU Night Owl who’s still involved with the alumni network and programs. Jill is also involved with the Greater Elkhart Area Chamber of Commerce Leadership Council, Greenleaf Senior Health Advisory Board, and volunteers with the CARES Mentoring Program. 

Jill’s role at Crossroads United Way as Volunteer Engagement Coordinator allows her to fulfill her passion for building lasting relationships that benefit our communities by connecting corporate partners and individuals with high-quality volunteer experiences. 

A lifelong resident of Elkhart County, Jill enjoys the oxford comma, unsuccessful attempts at gardening, and spending time at home with her two cats, Clark & Squish. 

Matt Puro, Manager of Marketing & Administration

Matt joined the United Way team in January of 2016.  He grew up in Goshen and graduated from Goshen High School in 2007.  He received a Bachelor’s of Science in Secondary Education from Indiana University, Bloomington in 2012.  After college, Matt lived in New Orleans, Louisiana for three years and worked for a nonprofit focused on carbon reduction and environmental sustainability.  Upon returning to Indiana in 2015, Matt taught at a special education program for young adults with developmental disabilities before joining United Way.  He helps coordinate musical entertainment and performs at numerous fundraisers for local nonprofits each year.

His roles at United Way include development and implementation of marketing strategy, public and media relations, design of print materials, social media marketing, website maintenance, event coordination, office administration and management, and digital donor engagement initiatives.

Matt and his wife Erin Floyd live in Goshen.  Outside of work you can find him picking a guitar on the back porch, fussing over something on the stove, or out supporting local arts and music.