Meet Our Team


Bill Rieth, President/CEO

William (Bill) Rieth has been President/CEO of Crossroads United Way, serving Elkhart, LaGrange & Noble Counties since 2011. Prior to joining United Way, Bill served as Coordinator for World Partners Immigrant Ministries and the Administrative Pastor for Grace Missionary Church.  Bill has more than 25 years of experience as a director, developer, promoter, recruiter, public speaker, teacher and counselor.  Bill received his BA in Zoology and Gerontology from Miami University, Oxford, Ohio.  Bill has a Masters of Divinity degree in Leadership, Multicultural Work, and Communications from Trinity Evangelical Divinity School, Deerfield, IL.

Bill is very involved in his community.  He is President of the Goshen Community Schools Foundation, Board Member of the Elkhart River Restoration Association, President of Goshen Community Center Inc., Committee Chairman and Assistant Scoutmaster for Boy Scout Troop 5 and an active member of his church.  He is also keenly involved in mentoring young people.

Bill lives in Goshen with his wife Karla.  They have four children and one lazy dog.


Keith Sarber, Executive Vice President of Community Impact

Keith brings a wide range of regional knowledge and experience to the role of Executive Vice President of Community Impact. Keith shifted internal roles at United Way in the Spring of 2017 from his former position of Northern Regional Director for the Indiana Nonprofit Resource Network. Previously, he was Director of Community Impact at United Way of St. Joseph County. His current responsibilities include volunteer recruitment, training and development, marketing, public policy analysis, community relations, educational seminars and event planning. He completed the University of Notre Dame Executive Development and Harwood Institute for Public Innovation coursework and has extensive experience in facilitation, strategic planning, and nonprofit consulting.

Keith serves on the board of Awake & Alive, a Goshen-based nonprofit organization that funds educational opportunities for families in Ethiopia. He helped start the organization, built revenue streams and board capacity, and created impact. Awake & Alive now provides education and financial empowerment opportunities for over 100 Ethiopian mothers and children.    


Angie Hoogenboom, Executive Director of Finance and Human Resources

Angie joined United Way in May 2018. She was born in Decatur, Indiana and lived a short time in Bowling Green, Kentucky. She has been a resident of Elkhart County since the age of six. She graduated from Elkhart Memorial High School in 1990 and began her career in the banking and finance industry. 

She has volunteered with the Cares Mentoring program at Hawthorne Elementary. She has also assisted in raising money and awareness for breast cancer and diabetes with a previous employer. 

Angie’s role with United Way includes processing payables, receivables, preparing for annual audits by keeping accurate and detailed records, preparing monthly statements and serving as a record keeper for the staff. 

Angie and her husband Brice live in Goshen with their two Yorkies, Chase and Cassie.  Her son Tony resides in Illinois and is working on his certification as a Maintenance Engineer.  In the winter you can find Angie and Brice hitting the trails on their snowmobiles and in the summer relaxing by the pool, working in the garden or starting a project around the house.


Mona Livingston, Director of Community Impact

Mona joined the United Way team in September 2019. She grew up in India and has her Bachelor’s in Business from the University of Mumbai and earned early childhood and elementary teaching credentials from the American Montessori Society.  Mona has over ten years of experience working in different for-profit business sectors and ten years of classroom teaching experience. She most recently worked with Early Childhood Alliance to improve the quality, outcomes, and sustainability of early childhood education providers.

As the Director of Community Impact, Mona’s role includes planning, developing, managing, and implementing Community Impact priorities in four key areas: Education, Advocacy, Product Development, and Community Impact Application process in all issue areas.

Mona, her husband Phillip, and their son Dylan have one big dog named Zeus! They enjoy spending time on the water and traveling.


Jennifer Haney, Regional Development Coordinator

Jennifer joined Crossroads United Way in the spring of 2021 after serving nearly 18 years at Goshen Health. Jennifer has two bachelor’s degrees from Purdue University in Dietetics and Nutrition, Fitness and Health. The majority of Jennifer’s career she has worked to serve the community in several different roles. Her roles centered around overall community wellness, safety, education, and volunteer engagement. Her passion is community engagement and connecting with people to help with the betterment of their welfare.
As the Regional Development Coordinator, Jennifer builds and develops relationships in the community to aid in the ultimate impact that United Way has on the residents that we serve. 
Jennifer loves spending time with her family, her husband Brad and their sons Reid and Evan. She enjoys watching the boys swim – in what seems like every single weekend! They are all having fun with their new golden retriever puppy, Ellie. She’s a joy to the family, a stinker, but definitely a joy. 


Esra Heisey, Thrive United / Community Impact Coordinator

Esra joined the Crossroads United Way family in February of 2021. Esra was born in Wichita, Kansas but raised right here in Indiana. He studied music performance in college. After a career in Finance, ranging from Credit card specialist, teller, Branch Management, and even financial and housing counseling, Esra has found that his true passion is serving the community any way he can. Whether that means reading to classrooms with Read United, facilitating financial education courses, or assisting individuals buying or selling their homes, a dedication to service has always been his main aspiration. 

As the THRIVE United / Community Impact Coordinator, Esra will be guiding the implementation and development of the THRIVE United program as well as supporting partner agencies with other grant-driven programs. 

Esra fills his time outside of work with his husband, Lathanial and their two pit mixes Bruno and Kenzie. He enjoys cooking, renovating homes, and landscaping, along with relaxing in the sun any way he can!

Jill Yoder, Volunteer Engagement Coordinator

Jill joined Crossroads United Way in Spring 2021 after spending 12 years at Elkhart Public Library, serving as their Community Engagement Coordinator. She recently graduated from WGU Indiana with a bachelor’s degree in Business Management and is a proud WGU Night Owl who’s still involved with the alumni network and programs. Jill is also involved with the Greater Elkhart Area Chamber of Commerce Leadership Council, Greenleaf Senior Health Advisory Board, and volunteers with the CARES Mentoring Program. 

Jill’s role at Crossroads United Way as Volunteer Engagement Coordinator allows her to fulfill her passion for building lasting relationships that benefit our communities by connecting corporate partners and individuals with high-quality volunteer experiences. 

A lifelong resident of Elkhart County, Jill enjoys the oxford comma, unsuccessful attempts at gardening, and spending time at home with her two cats, Clark & Squish. 

Matt Puro, Manager of Marketing & Administration

Matt joined the United Way team in January of 2016.  He grew up in Goshen and graduated from Goshen High School in 2007.  He received a Bachelor’s of Science in Secondary Education from Indiana University, Bloomington in 2012.  After college, Matt lived in New Orleans, Louisiana for three years and worked for a nonprofit focused on carbon reduction and environmental sustainability.  Upon returning to Indiana in 2015, Matt taught at a special education program for young adults with developmental disabilities before joining United Way.  He helps coordinate musical entertainment and performs at numerous fundraisers for local nonprofits each year.

His roles at United Way include development and implementation of marketing strategy, public and media relations, design of print materials, social media marketing, website maintenance, event coordination, office administration and management, and digital donor engagement initiatives.

Matt and his wife Erin Floyd live in Goshen.  Outside of work you can find him picking a guitar on the back porch, fussing over something on the stove, or out supporting local arts and music.