Campaign Best Practices: Maximize Your Workplace Impact

Running a successful workplace campaign with Crossroads United Way is easier when you follow proven strategies. These best practices help engage employees, boost participation, and maximize the impact of your campaign.

1. Secure Leadership Support

Visible support from executives and managers sets the tone. When leadership participates and communicates the importance of giving, employees are more likely to get involved.

1 in 3 Households in Our Communities Struggle to Make Ends Meet

At Crossroads United Way (CRUW), our mission is to improve lives by mobilizing the caring power of our communities to advance the common good. That work begins with understanding the challenges facing our neighbors and using data to drive meaningful action.